FOR ELECTRICAL CONTRACTORS
Marketing should
energize your pipeline,
not overload
your budget.
Know what is working, what is wasting money,
and where your next marketing dollar should go.
01 / THE MARKETING MESS
You’re investing in marketing.
But is it working for you?
Enough investment?
Too much waste?
The wrong places?
The channels aren’t the problem. Not seeing the whole picture is.
02 / FROM CONFUSION TO CONTROL
You don’t need
another report.
You need an answer.
What made you money?
Where should the next dollar go?
We connect the activity back to the business, so you can make decisions.
03 / YOU STAY THE EXPERT
You built
the business.
We connect
the rest.
Running the company already takes your full attention. Somewhere along the way, marketing became somebody’s second job.
“Who has time for this?”
is not a marketing strategy.
You know your margins, your crews, your capacity, and the work you want more of. We bring the outside perspective, marketing expertise, systems thinking, and tools to connect the rest of the picture.
You stay the expert on your business. We help you see what deserves attention and what should happen next.
Meet Eric, Cathy & Michael.
Business perspective. Marketing strategy. Systems and execution.
Team introduction video to be added.
04 / ACTUAL OODA CLIENT
A Denver-area electrician.
A different kind of pipeline.
Google calls per week
From 1 call a week to more than 10.of business coming from Google
Actual client results supplied in the content map. Results vary by business, market, and investment. Randy’s testimonial to be added.
05 / THE 90-DAY STORY
A clearer picture.
Better decisions.
Then action.
A CONTINUOUS LOOP
In 90 days, you’ll know what’s working, what needs fixing, and where to focus next.
Developed as a military decision-making framework, the OODA loop helps people make decisions in a continuously changing environment.
We use it in marketing because nothing sits still.
MONTH 01 / OBSERVE + ORIENT
See the
whole picture.
We learn how the business makes money, what work you want more of, where you have capacity, and what is already running. Then we map the marketing operation so you can see what you are paying for, how leads move, and where the gaps are.
By the end of Month 1, you have:
- A complete marketing channel and vendor inventory
- A current marketing spend map
- A lead-source and tracking map
- A lead-flow and follow-up map
- A baseline performance scorecard
- Tracking gaps, leaks, duplication, and obvious waste
- Opportunities ranked by impact and urgency
If something is broken or urgent, we fix it as we find it.
MONTH 02 / DECIDE + ACT
Fix what matters.
Build what’s missing.
We don’t hand you a 40-page audit and wish you luck. We prioritize what matters, start fixing it, and put the highest-value improvements into motion.
By the end of Month 2, you have:
- A prioritized implementation plan
- Tracking and attribution fixes completed or underway
- A usable KPI/dashboard view
- Vendor and channel recommendations
- Budget allocation recommendations
- Highest-priority marketing fixes implemented
- At least one focused growth initiative in motion
- AI and automation opportunities prioritized, with practical wins implemented
You are not staring at recommendations. We are already implementing the highest-priority improvements.
MONTH 03 / ACT + OBSERVE
See what changed.
Decide what’s next.
We keep the priority work moving and compare new information to the baseline. We look at lead quality, booked work, revenue where available, and the operational effect of the changes.
By the end of Month 3, you have:
- An updated scorecard with before-and-after context
- Results from fixes, tests, and growth initiatives
- Updated channel and budget recommendations
- Documented systems and workflows
- AI/automation recommendations and completed implementations
- Your KEEP / FIX / STOP / ADD decision set
- Priorities for the next quarter
Month 3 is the next observation cycle. The loop keeps going.
06 / DAY 90
Marketing stops
being a black box.
You leave with a clear growth and marketing roadmap.
Give the good work
room to grow.
Productive channels. Strong vendors. The jobs you want more of.
07 / THE BUSINESS ANSWER
More leads.
Not always
more profit.
A full pipeline of the wrong work is still the wrong pipeline.
A lead only matters if it turns into work that makes you money. Maybe you need more residential service calls, larger projects, panel upgrades, EV work, or a better mix of jobs.
Or maybe demand is already there and good opportunities get lost after the phone rings.
We follow the problem far enough to find the business answer.
Activity grows. The work you want can still get lost in the mix.
CONCEPTUAL EXAMPLE · NO CLIENT DATA08 / PROTECT WHAT WORKS
Keep the good.
Fix the broken.
Cut the waste.
Value that’s already there.
Channels producing the right work. Vendors earning their place. Systems your team relies on.
Make it work harder.
A working campaign with poor tracking. A good vendor with an expensive scope. A useful system with too much manual work.
Stop paying for waste.
Duplication, unnecessary overhead, and work that isn’t earning its keep.
We understand what’s underperforming before deciding what should change.
09 / EXECUTIVE-LEVEL OVERSIGHT
One view.
The whole picture.
Specialists work on the pieces. We connect them to the business.
OODA oversight
Everybody can tell you how their piece performed.
We ask whether the whole thing made you money.
10 / PRACTICAL AI + AUTOMATION
Less busywork.
More business.
AI should remove work, not create another system to manage.
We look across the business for repetitive work: lead follow-up, call summaries, estimates, review requests, reporting, customer communication, handoffs, and recurring admin.
People with real expertise provide the judgment, context, and oversight.
the next decision.
Illustrative workflow. Opportunities are chosen around your business and existing systems.
LIMITED MARKET AVAILABILITY
One market.
One client.
Your business.
We will not work for your competitor down the street.
We accept one client in a competitive market at a time. The strategy, insight, systems, and work we develop stay focused on helping you grow.
11 / THE ENGAGEMENT
90 days to
a clearer,
better-run
marketing
operation.
3 months · $12,000 total
No long-term contract required.
Concrete assets. Already in motion.
We dig into the business, fix what needs fixing, build what is missing, and improve what is already working.
Our goal is that you want us to stay. We plan to earn that.
If we are not the perfect long-term match, you still leave with the systems, information, and roadmap to make better decisions.
What you own at the end.
THE WHOLE OPERATION. A CLEARER DIRECTION.
Marketing keeps
stealing your attention.
Hand us the whole thing.
The vendors. The campaigns. The website. The CRM.
The lead tracking. The reports. The follow-up.
The unfinished projects. The systems that don’t talk.
Tell us about your company, what you want to grow,
and where marketing keeps getting in the way.